N - 190 | The Art of Work: A Proven Path to Discovering What You Were Meant to Do by Jeff Goins

Jeff Goins, a brilliant new voice counting Seth Godin and Jon Acuff among his fans, explains how to abandon the status quo and live a life that matters with true passion and purpose.

The path to your life’s work is difficult and risky, even scary, which is why few finish the journey. This is a book about discovering your life’s work, that treasure of immeasurable worth we all long for. It’s about the task you were born to do.

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N - 149 | Arguing with Zombies: Economics, Politics, and the Fight for a Better Future by Paul Krugman

There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy. Likewise, there is no stronger foe of zombie economics, the misunderstandings that just won’t die.

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N - 146 | The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves by Dan Ariely

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.

Does the chance of getting caught affect how likely we are to cheat?
How do companies pave the way for dishonesty?
Does collaboration make us more honest or less so?
Does religion improve our honesty?

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N - 137 | Blind Spots: Why We Fail to Do What's Right and What to Do about It by Max H. Bazerman, Ann E. Tenbrunsel

When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. 

In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. 

From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be.

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N - 136 | The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less! By Kevin Hogan

New secrets to getting what you want every time..

The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world.

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N - 135 | Small Data: The Tiny Clues That Uncover Huge Trends by Martin Lindstrom

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing..

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

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N - 134 | The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

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N - 130 | The Intelligence Trap: Why Smart People Make Dumb Mistakes by David Robson

Smart people are not only just as prone to making mistakes as everyone else, they may be even more susceptible to them. This is the "intelligence trap," the subject of David Robson’s fascinating and provocative book.

The Intelligence Trap explores cutting-edge ideas in our understanding of intelligence and expertise, including "strategic ignorance," "meta-forgetfulness," and "functional stupidity." 

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SC - 1327 | Machine Learning Applications Using Python: Cases Studies from Healthcare, Retail, and Finance

Puneet Mathur

Gain practical skills in machine learning for finance, healthcare, and retail. This book uses a hands-on approach by providing case studies from each of these domains: you’ll see examples that demonstrate how to use machine learning as a tool for business enhancement. As a domain expert, you will not only discover how machine learning is used in finance, healthcare, and retail, but also work through practical case studies where machine learning has been implemented.

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N - 112 | Performing Under Pressure: The Science of Doing Your Best When It Matters Most by Hendrie Weisinger, J.P. Pawliw-Fry

Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision making, attention, dexterity, and performance in every professional and personal arena.
In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short-term and long-term solutions to help us overcome the debilitating effects of pressure.

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N - 111 | Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Why is Red Bull so popular, though everyone—everyone!—hates the taste?

Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

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N - 102 | Contagious: Whay Things Catch On by Jonah Berger

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

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N - 79 | Inside Apple: How America's Most Admired - and Secretive - Company Really Works by Adam Lashinsky

Inside Apple reveals the secret systems, tactics, and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for Apple products.

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